Virtual and Augmented Reality for business

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Virtual Reality applications

In Virtual Reality, the user is completely immersed in an entirely digital environment through the use of a head mounted display and gesture controls. A common misconception is that 360 videos found on Facebook and YouTube are VR. Whilst the user can swivel around the space, you can’t move or interact with the environment. Immersive VR is where the environment has been built so that the user can explore the whole space, make choices that lead to different outcomes. This enables endless possibilities including virtual tours, simulated constructions, training simulations, and virtual teaching environments.

Virtual Reality can guide the viewer’s focus without outside distractions and allow your brand to speak directly to the individual. The user is actively involved, making for a memorable experience. Virtual reality offers a uniquely immersive and scalable platform to deliver visceral brand experiences that will augment the rest of the marketing spend.

Here at 3ms, we recognise the need for virtual reality production in the modern business world. From humble beginnings in 2D animations, we’ve come a long way in using the latest software and becoming experts in 3D animation and asset development.

Our design and artistic background make us a leader in creating realistic and visually stunning VR environments, helping you to engage with your audience, all the while entertaining and educating at the same time.

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Augmented Reality applications

In Augmented Reality, digital objects and overlays are projected onto the real world on screen. With the help of AR technology, information about the surrounding world of the user becomes interactive and digitally manipulable. Augmented reality enhances aspects of the real world, whereas virtual reality replaces the real world with a simulated one. 

For example, you can use this technology to visualise the placement of furniture in your home.

3Ms see Augmented Reality as

Structure of a Virtual Reality Project

1 Project Planning – In spite of the innovative nature of AR and VR productions, they still begin like any other project, through careful research and planning. It is at this stage that we need to decide the best route to go down for the project, be it augmented reality or virtual reality.

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2 3D Modelling and Animation – 3D modelling is the foundation of virtual and augmented reality. Whatever we’re making, we need to create the environments, objects, and whatever other assets are required for the project.

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3 Making the Virtual Space – Once the plan is laid out and the elements are made, we put it all together using a gaming engine. Models are laid out in the environment like actors on a stage. We use the gaming engine to create an interactive experience.

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4 Packaging the Application – Once all the creative work is done, and the project is completed, we need to output an application that the client can use. It could be a mobile based augmented reality application, or a virtual simulator to be used on site for training purposes. Whatever the case, we will to output it to the client in the format they require.

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Benefits of Virtual Reality

Viewer Interaction

Virtual and augmented realities allow for unprecedented viewer interaction. With VR and AR solutions, your customers can experience your offering firsthand.

Enriched Knowledge

VR and AR allow for total immersion in virtual or augmented environments. This greatly enhances your potential to convey understanding. Your viewers aren’t just being shown something, they are experiencing it for themselves.

Future Proofing

The use of real time rendering and gaming engines means that Virtual and Augmented Reality productions can be reused and upgraded, without astronomical cost, as required for years to come.

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