VIRTUAL AND AUGMENTED REALITY OFFERINGS
Virtual and Augmented Reality for business
Augmented Reality applications
In Augmented Reality, digital objects and overlays are projected onto the real world on screen. It is possible to have these objects interact with the environment. For example, you can use this technology to visualise the placement of furniture in your home.
Virtual Reality applications
In Virtual Reality, the user is completely immersed in an entirely digital environment through the use of a head mounted display. This enables endless possibilities including virtual tours, training simulations, and virtual teaching environments.
Through the use of Virtual or Augmented reality, we can make what might otherwise be a rather dull experience into something more akin to a video game. This is a new frontier that is both exciting and engaging for the user. With this new world, we can facilitate the retention of information much more efficiently than we could with just a video.
THE STRUCTURE OF A VIRTUAL AND AUGMENTED REALITY PROJECT
1 Project Planning – In spite of the innovative nature of AR and VR productions, they still begin like any other project, through careful research and planning. It is at this stage that we need to decide the best route to go down for the project, be it augmented reality or virtual reality.
2 3D Modelling and Animation – 3D modelling is the foundation of virtual and augmented reality. Whatever we’re making, we need to create the environments, objects, and whatever other assets are required for the project.
3 Making the Virtual Space – Once the plan is laid out and the elements are made, we put it all together using a gaming engine. Models are laid out in the environment like actors on a stage. We use the gaming engine to create an interactive experience.
4 Packaging the Application – Once all the creative work is done, and the project is completed, we need to output an application that the client can use. It could be a mobile based augmented reality application, or a virtual simulator to be used on site for training purposes. Whatever the case, we will to output it to the client in the format they require.
BENEFITS OF VIRTUAL AND AUGMENTED REALITY
Virtual and augmented realities allow for unprecedented viewer interaction. With VR and AR solutions, your customers can experience your offering firsthand.
VR and AR allow for total immersion in virtual or augmented environments. This greatly enhances your potential to convey understanding. Your viewers aren’t just being shown something, they are experiencing it for themselves.
The use of real time rendering and gaming engines means that Virtual and Augmented Reality productions can be reused and upgraded, without astronomical cost, as required for years to come.